| Writing a website is (almost) like writing any other sales message. It must: • Attract • Excite • Inform • Persuade • Convince • Sell In essence, your site should say: “Here it is.” “Here’s why you want (or need) it.” “Oh – and by the way. We’re members of the human race. You can trust us. And you’ll enjoy doing business with us.” You’ll enjoy doing business with me. Ring me on: 01425 657508 Email: justinwriter@waitrose.com Or visit: www.creativity4sale.co.uk |
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