Writing a website is (almost) like writing any other sales message.

It must:
• Attract
• Excite
• Inform
• Persuade
• Convince
• Sell

In essence, your site should say:


“Here it is.”

“Here’s why you want (or need) it.”

“Oh – and by the way. We’re members of the human race.
You can trust us. And you’ll enjoy doing business with us.”


You’ll enjoy doing business with me.

Ring me on: 01425 657508

Email: justinwriter@waitrose.com

Or visit: www.creativity4sale.co.uk